Marketing Strategies
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Marketing Strategies
Featuring Staples
Product, price, promotion and place are the four functions retailers use to create value for their customers. Office products retailer, Staples Inc., successfully integrates these four functions with their brand promise - to make buying office products ”Easy” - to achieve a competitive advantage. Staples makes its customers want to keep coming back to Staples by making the overall purchase experience ”Easy.”
Categories :
Retailing, Sales & Marketing
