Managing Marketing Information (8:38)
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Managing Marketing Information
Featuring Nielsen Media Research
Whatever you watched on television last night, Nielsen Media Research can tell you how many other people watched it too. Nielsen Media Research has been tracking television viewing for the past 50 years, 24 hours a day, 365 days a year. Nielsen gathers information about who’s watching what on TV. Nielsen’s clients include television networks, advertisers and ad agencies. They also include local TV stations and cable providers.
 
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