Managerial Planning and Goal Setting (6:59)

Managerial Planning and Goal Setting

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Featuring Cold Stone Creamery

The quest for the ultimate ice cream experience began in 1988 when Donald and Susan Sutherland opened the first Cold Stone Creamery in Tempe, Arizona. Today they have expanded their vision to over 1300 stores in the U.S., Puerto Rico, Guam, and Japan. How has this company managed to grow at such an astonishing rate while keeping its original vision intact? Cold Stone Creamery achieved this success and set its sights on even greater heights through the careful and thoughtful application of managerial planning and goal setting.

 

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