Managerial Decision Making, Organizational Plannin ... (6:24)

Managerial Decision Making, Organizational Planning, and Goal Setting

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Featuring McDonald’s

In 2001, the management team at McDonald's had to face some tough facts about its business. The company was still building new restaurants at a dizzying pace, but there was an emerging problem. Profitability was declining. Its two chief competitors were gaining ground and 2002 saw the company's first quarterly losses since 1954. Clearly some critical decisions had to be made.

 

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