MAS - A Sri Lankan Story (27:08)

MAS - A Sri Lankan Story

This is the story of MAS Holdings, a family owned company and one of Sri Lanka s largest apparel manufacturers, employing more than 34,450 people in 21 factories in 10 countries.

The apparel industry is frequently accused of roaming the world in search of the lowest costs, which may involve using child labour and sweatshop factories. The stigma of being involved with unethical sub-contractors can tarnish a brand for years. Major brands such as Victoria's Secret, Gap Marks & Spencer and Nike want to protect their reputations as well as their margins by complying with ethical manufacturing initiatives and they've turned to MAS Holdings, a $650 million apparel manufacturer based in Colombo, Sri Lanka. MAS has set the global apparel industry standard for compliance by developing the Women Go Beyond, a program to educate and empower its 92% female workforce. Most corporate social responsability (CSR) programs have little do with a company's strategy, but MAS is trying to differentiate itself strategically from a horde of low-cost competitors throughout the developing world.

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