Introduction to Marketing (5:30)

Introduction to Marketing

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The bottled water market continues to grow at a double-digit rate. In 2004, sales of bottled water in the U.S. were at 9.2 billion units according to the Beverage Marketing Corporation. The bottled water industry grew about 10 percent in 2005 alone, while the carbonated beverage industry remained flat. Why are people actually buying bottled water when at two dollars a serving it costs up to 500 times to purchase than tap water? One key element playing a major role in this phenomenon is marketing.

 

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