Integrated Marketing Communications (8:17)

Integrated Marketing Communications

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Featuring The Toledo Mud Hens

The promotion and delivery of a mix of good baseball and family fun has catapulted the Toledo Mud Hens into the position of being one of the elite minor league sports franchises in the country. Not only have they won the league championship two years in a row; the Mud Hens have set a team attendance record, become the league leader in ticket sales revenue, food and beverage sales, merchandise sales, and corporate sales.

 

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