Customer-Driven Marketing (7:59)

Customer-Driven Marketing

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Featuring Harley-Davidson

Every August the town of Sturgis, South Dakota hosts the Black Hills Motorcycle Rally. From around the world, motorcycle enthusiasts descend on this tiny town for a week of riding, racing and partying with fellow bikers. The event is dominated by one brand overall, Harley-Davidson. For years events such as the Sturgis Rally have been a major focus of Harley’s marketing strategy. Face-to-face activities are what drive Harley-Davidson’s relationships with its customers.

 

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