Consumer Behavior (5:30)

Consumer Behavior

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Featuring Netflix

Netflix is the world’s first and largest online entertainment subscription service. At Netflix.com, subscribers rent from a selection of over 65,000 DVD titles with no due dates, late fees, or shipping costs. The DVD arrives by mail and when the subscriber is finished watching it, he simply mails it back. Only seven years after they began renting DVDs, 5.2 million consumers have chosen to use Netflix over other forms of video rental.

 

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