Consumer Behavior (8:56)

Consumer Behavior

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Featuring ACNielsen

In recent years, the traditional nuclear American family has given way to countless options. Marketers who depend on established segmentation may find themselves in uncharted territory. In order to create a more meaningful image of the American consumer, market research giant, ACNielsen brings Spectra Behaviorscape to its clients. Behaviorscape is an innovative segmentation tool that classifies consumers based on how they behave, rather than by traditional demographic data alone.

 

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