Business to Business (5:30)

Business to Business

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Featuring Dole

Dole is the world’s largest producer of fruits and vegetables. The Dole label is seen on both fresh and packaged produce all over the world. In order for Dole to manage such large-scale operations, they must contract with vendors from around the globe. The process of identifying and creating these relationships is called the business-to-business buying process. The business-to-business buying process involves a series of essential steps that streamline and regulate the process from start to finish.

 

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