Analyzing the Environment
(5:30)
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Analyzing the Environment
Featuring Dole
As the world’s largest producer and marketer of fresh fruit and vegetables, Dole is constantly analyzing the environment to make sure their marketing messages are on target. In recent years, statistics have shown a rise in obesity and unhealthy eating habits in the U.S. In response, Dole is adapting their message to position themselves as leaders in nutrition whose products help consumers make healthier choices.
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