Advertising and Public Relations (6:53)

Advertising and Public Relations

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Featuring BP

In 1998, two giant energy companies, British Petroleum and Amoco merged. The new company, now called simply BP underwent a massive rebranding effort. In 2001, the company launched an ad campaign called "BP on the Street." This was a new type of campaign for BP. It was an image campaign. Rather than selling a specific product, the goal of the campaign was to improve public perception of the company.

 

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